**bold**, blank lines for paragraphs, and - bullet lists.
Placeholders [ContactFirstName], [CompanyName], [BusinessProcess] are replaced at fill-time.
Leave the NL field empty to use the built-in default.
[ContactFirstName], [CompanyName], [BusinessProcess], [ContactLanguage] are resolved at fill-time.
Leave blank to use the built-in default Max-prompt. The worker also appends its COACH RULES after this, so don't re-specify follow-up limits here.